艺人名称：Yael Naim
专辑名称：Yael Naim
发行厂牌：Tôt ou tard Atlantic
音乐风格：Pop
发行日期：2008年3月18日
艺人官网：www.yaelweb.com

原文链接：http://www.zmemusic.com/reviews/yael-naim-yael-naim-review/

引用:

There’s been a entire frenzy lately with Apple’s latest gadget: the Macbook Air and as it’s almost always the case with Apple ads, the artists featured on them get a heck load of attention. Yael Naim, untill now a anonymous French/Israeli singer, is the latest artists to have one of her songs featured on one of Steve Jobs’ ads, as her now notorious “New Hope” became the soundtrack for the official Macbook Air ad, joining the likes of Feist, Jet, CSS or even Bob Dylan, who’ve already had a taste of the benefits that come with mainstream advertisement. And if you’ve found the 30 second ad quite delightful, you’re in for a treat my friend. Wait till you hear the whole thing, meaning Yael’s entire self-titled sophomore album.

When I first heard her voice, obviously in that damned Macbook ad, I was a bit amazed by her beautiful, soft, a bit trembling voice. At fist I though it was Feist (once is enough baby), but the accent soon convinced me that was not the case. A bit of googling around for the lyrics and I soon found out Yael Naim, a Israeli, now Paris based songbird was behind it. Her background is as much mysterious as it is complicated. Born in Israel to Tunisian parents, she’s shown musical inclinations from a tender age, passionately playing classical music, Yael’s a conservatory graduate, until she fell in love with The Beatles and Jodi Mitchell. Her perceptions over music have since then changed, radically. She played in a few jazz clubs around Israel at first, before she was obliged by the Israeli state to serve in the army. Two years in the army didn’t discourage her at all and she soon moved to Paris to start a musical career.

Actually after, the obvious slump that characterized her debut album, it’s a miracle Yael managed to pull herself to make this second one. It’s a dream I almost gave up on along the way,” confessed the talented French singer, speaking about the conception of her eponymous release, that took over two years to complete. A great deal of credit towards the album’s success has to go its producer as well, multi-instrumentalist David Donatien, without who the album would’ve undoubtedly be forgotten in the darkness of anonymity’s shadow.

The opener “Paris” is a beautifully Hebrew sung ballad, with a dash of French, that makes you feel like you’re under the Eiffel Tower or strolling along the Champs Elysees, as Naim calmly sings against a wall of strummed guitar and a haunting lap steel. “New Soul,” the obvious stand out track, is the most up beat and feel good song off the album, probably because it uses more then just the usual 1-2 instruments, like the much welcomed percussions. You’d expect Yael Naim to be the last person to cover Britney Spears’ signature song “Toxic,” but just as surprising it sounds pretty good. I like it a lot because the covered slipped away by a long shot from the mainstream pop patterns and Yael, making use of her signature voice and style, managed to make it her own, turning it 180 degrees.

The album totals 13 tracks sung in three different languages French, Hebrew and English. I find the linguistic diversity quite refreshing and soothing, maybe due to that cute little accent of hers. If I had to choose a word to describe the whole record, I’d definitely pick “lovely.” It’s certainly not innovative or anything like that, but it’s very fun and extremely catchy. Moreover it proves once again the power that something as simple as a TV ad can posses. Care to place bets who’s the next artist that gets catapulted into mainstream success thanks to a iPod ad?

Apple 最新推出的小东西着实火爆了一阵，不仅源于“苹果 Air”本身的出彩，更源于于那支动人的广告，而广告的代言人也引起了不可思议的公众关注程度，Yael Naim，目前为止仍是一位默默无名的法国/以色列歌手，凭着一支单曲得以代言 Steve Jobs 旗下的公司广告，而那支大名鼎鼎的“New Soul”已成为 Macbook Air 的标志性单曲，Yael Naim 成为了继Feist、Jet、CSS 甚至是 Bob Dylan 这些通过代言这类主流广告成功得益的艺人中的一份子。当你发觉这支30秒的广告非常吸引眼球时，你已经成了为 Yael Naim 的俘虏了。为了一听完整版本，你会急不可待的去寻找 Yael 的同名的那第二张专辑。

当我第一次听到她的声音，当然，也是在那支该死的苹果机广告里面，我惊异于她的那种美丽、温柔而略带颤抖的嗓音。一开始我以为这是Feist (多么幼稚的想法啊！)<翻译者：很奇怪，第一次听到我也是这么想的>，但是那种奇怪的口音提醒我，这根本就不是一回事。谷歌了一下歌词，我发现了 Yael Naim 这只来自以色列，现居于巴黎的美丽夜莺。她的背景资料因为复杂而显得神秘莫测，以色列出生，父母是突尼斯人，在音乐上有早慧，酷爱演奏古典音乐，Yael 是一名科班出身的音乐家，这一切直到她遇上 The Beatles 和 Joni Mitchell 为止。她对音乐的认识至此激进式的完全改变。在她被迫服役之前的初始阶段她在以色列的一些爵士俱乐部演出……两年的军旅生涯没有使她对一切失去信心，不久后她迁至巴黎，开始了她的音乐事业

在那之后，事实上她的首张专辑的推出无比黯淡， Yael 能有力量去做第二张不能不说是一个奇迹。这位天才的法国歌手在谈到她花了两年时间完成的这张让她成名的专辑时，这样坦白道，我差点就放弃了我的音乐梦想。专辑的制作人，能玩多种乐器的达人，David Donatien 对于这张专辑所取得的成功居功至伟，没有他的话，这张专辑毫无疑问将埋没于默默无名的阴影之中。

开场曲“Paris”是一支法国化的、华美的希伯来民谣，让人仿佛置身于埃菲尔铁塔之下，或者漫步于香榭里舍之上。Naim 平静的嗓音穿透了漫不经心的吉他和沉凝厚重的踏脚铁。“New Soul”作为毫无疑问的主打单曲，有着欢快的节奏，听上去无比舒坦，可能是因为在这支单曲中使用了多出平常所用的 1－2 件乐器进行伴奏的关系，比如那些用于欢迎的打击乐器。或许你并不希望听到 Yael Naim 翻唱 Britney 的招牌曲目“Toxic”，但让人吃惊的是，她做得相当不错。我之所以喜欢这首，是因为她在这支歌上摆脱了主流流行音乐的模式，更突出了自身的嗓音和风格，使之完全的个人化，与原曲相比，有了180度的改变。

整张专辑的13首歌曲分别用三种不同的语言来演唱。我发现这种在语言上的多元化显得非常新鲜有趣，让人心旷神怡，可能是她那一点小小的可爱的口音的关系。如果非要用一个词来形容这整张专辑，我一定会选择，“可爱”。这不是一个很新鲜且无法取代的词，但是用在此处显得有趣而相当传神。另外，这个词有一次显示出了像电视这样简单的广播媒体所发挥出的巨大力量。让我们看看，下一个通过代言iPod 广告获得成功的人又会是谁呢？

Ukoo原创翻译，转载请注明！

不知道为啥
觉得她和feist风格蛮类似的
而且2人都有歌曲是苹果的广告歌。

精彩翻译！

不太适应她的风格，就觉得AIR MAC的广告歌还不错。。。。

嗯，这张专辑感觉就是那首new soul比较好听……难道是先入为主？！呵呵

呵呵，其实好多广告歌都很不错的。。。
记得当年的奥林帕斯系列
ipod的广告歌貌似每一曲都很有特色呢
国内放过的貌似我都专门去追了
选广告歌果然是门学问
国产很多广告歌要不太经典太高雅，要不就是太脑白金

这盘专辑下下来听过。。。

不过最感兴趣的还是New Soul，其他的也就是一般般的啦

不过这首歌也是相当不错的
所以红是势在必行的

引用:

原帖由 爱五月 于 2008-5-3 22:29 发表
这盘专辑下下来听过。。。

不过最感兴趣的还是New Soul，其他的也就是一般般的啦

我也感觉到这张专辑其他歌的曲风完全不和new soul一样


没它好听

她的专辑 前几天 为在 电驴 下过.. 特别是 Too Long 很好听 很有味道的.... 传到 学校到网上后....连续 半个月 都有种子...

终于知道是谁的歌了

Yesterday I've seen the MV
No wonder The song sounds so familiar
Actually Apple did help a lot of singers/bands to gain fame ,e.g. The Fratellis

看了前面的评论，感觉应该是很不错的一位歌手呢~~广告歌的经典数不胜数啊~~绿箭的主题曲就相当好，不用说大家耳熟能详的SEASONS IN THE SUN 了~~

这张砖可以在细细的雨天手捧咖啡的时候听，太忙乱的生存状态不适合听。

new soul。。。哈哈。。